Deepa Ahuja

Finance Business Partner · Chartered Accountant
CA · Dip IFRS (ACCA) · Dubai

Numbers that tell the business what to do next.

Chartered Accountant and finance business partner in Dubai, now Financial Business Partner for the Middle East and Africa at Bacardi. Before that, three years as Finance Manager at Al Ansari Exchange and Country Controller for Puma Energy in Mumbai, with earlier years in financial analysis and statutory audit in the oil and energy sector. Holds the ACCA Diploma in IFRS, and has a habit of automating whatever the spreadsheet is doing by hand: VBA, Power Query, Power Pivot, Lean Six Sigma.

Now

Selected work

Bacardi — Financial Business Partner, MEA

Business partnering

Finance partner to the Middle East and Africa business of a global spirits company: budgets and forecasts, commercial decision support, and performance reviews that connect brand and market investment to margin.

  • Since Jun 2025
  • MEA
  • Commercial finance

Al Ansari Exchange — Finance Manager

Controllership

Three years managing finance at one of the UAE's largest exchange and remittance businesses: reporting, controls and planning in a high-volume, tightly regulated environment.

  • 2022–2025
  • Financial services
  • Controls & reporting

Puma Energy — Country Controller, India

Controllership

Country controllership for a downstream energy business in Mumbai: statutory and management reporting, IFRS compliance, and control over an operationally complex, asset-heavy P&L.

  • 2019–2021
  • Oil & energy
  • IFRS

Finance Automation Toolkit

Process

Reporting and reconciliation work rebuilt in VBA, Power Query and Power Pivot so that monthly close, variance analysis and management packs take hours instead of days, and produce the same answer every time.

  • VBA
  • Power Query
  • Power Pivot

Lean Six Sigma in the Finance Function

Process

Applying Lean Six Sigma foundations to finance processes: mapping the work, removing rework, and measuring cycle time and error rates the way an operations team would.

  • Lean Six Sigma
  • Process improvement

Blue Chapter — Consulting Experience Programme

Development

Global Fellow on a structured consulting programme mentored by former MBB professionals: problem structuring, client-ready analysis and the discipline of a recommendation that fits on one page.

  • 2022
  • MBB mentors
  • Problem structuring

Experience

  1. Jun 2025 – Present

    Financial Business Partner — MEA

    Bacardi · Dubai (hybrid)

    • Finance business partnering for the Middle East and Africa: planning, budgeting, forecasting and commercial decision support.
  2. Apr 2022 – May 2025

    Finance Manager

    Al Ansari Exchange · Dubai

    • Financial management, reporting and controls for a leading UAE exchange and remittance business.
  3. Apr 2022 – Jun 2022

    Global Fellow

    Blue Chapter · Remote

    • Consulting Experience Programme, mentored by former professionals from MBB firms.
  4. Apr 2019 – Jan 2021

    Country Controller

    Puma Energy · Mumbai

    • Country controllership for a downstream oil and energy business: statutory and management reporting under IFRS, controls and planning.

Education

Expertise

Finance
  • Business partnering
  • Planning, budgeting & forecasting
  • Management reporting
  • Controllership
  • IFRS
  • Statutory audit
Tools
  • Excel & VBA
  • Power Query
  • Power Pivot
  • ERP reporting
  • Financial modelling
Process
  • Lean Six Sigma
  • Business process improvement
  • Internal controls
  • Month-end close

Beyond the numbers

Contact

Open to conversations about finance business partnering, FP&A and process-improvement work in consumer goods and energy — and to collaborations on Power Query, Power Pivot and VBA automation.